Have you seen the latest ad? Yes, I know some will say that any buzz from a commecial is good buzz but I really hate the commericals that insult the intelligence or better yet make the merchant look stupid. What can I say except put the new A1 ad in the latter category. Any sauce bottle that takes that much effort for a single drop has three major marketing flaws (and possibly more);

1. The sauce bottle is suitable only for the physically fit, and possibly on a condiment diet!
2. Haven’t they heard of the squeeze bottle?
3. Use less = buy less!

I would think that the merchant would want us to use copious amounts of the sauce, using up the contents of the bottle quickly so that we need to purchase more.

Is A1 steak sauce REALLY that important? I don’t think so!